Satellite

Retail Design & Brand Experience Studio

Bold retail concepts that get approved
and reach the customer intact.

Satellite is a creative consultancy with a plug-and-play senior design team.
Built for VPs leading vertical retail brands.

We design category-defining concepts, and the business case that gets them greenlit. Your store opens on time and converts from day one.

Book a 30-minute intro

Founder led, with 6 years inside global retail spanning 500+ doors across 18 countries.

Trusted by

Scotch & SodaHelly Hansen
OnGap
Ted BakerThe Shade Store
MCMCommune
LibertyBlenders

The problem

01

Here’s how it usually goes.

  1. Request

    A mandate. A deadline. A team already at capacity.

  2. Concept

    You brief the boldest concept you feasibly can.

    Already safer than you’d like.

  3. Approvals

    Then it’s whittled down by a hundred decisions, each one de-risking it a little more.

  4. Development

    The fabricator’s machines become the real creative director.

  5. Open

    What opens is generic, because generic felt safe.

    But generic doesn’t convert.

    Generic marks your brand as a follower.

  6. Review

    And your team is cited as the cause.

  7. “The CEO wants something beautiful. Fast.”
  8. “Let’s do what worked before.”
  9. “We’ll simplify it for rollout.”
  10. “The fabricator says they can’t make this work.”

Bold work converts.
But, Safe work gets approved.

The turn

02

We make bold work the safe choice.

A committee can’t approve beauty or emotion.
There’s no metric for either.
So we build concepts where every design decision
is its own business case.

Proof

03

Praise from in-house retail leaders like you.

A recent engagement

With Satellite, we went from brief to fabrication in under 3 months. When the debut store opened, our CBO called it the best in our 100+ door fleet.

Sandra Restrepo Senior Director, The Shade Store
Brief to fabrication
Under 3 months
Fleet the store now leads
100+ doors
The CBO’s verdict
Best in fleet
IMAGE PLACEHOLDER. Anonymised store photography, a cropped or detail shot of a fixture or material moment that can’t identify the brand. Alternatively a blurred-context render.
I’ve worked with James across three brands. He understands how I think, how businesses our size operate, and what we need to show up powerfully; both internally as a team and externally as a global retailer.
We had a vision to take our store presentation to the next level, but no internal design team. Satellite got our retail concept, our brand and developed the right solution to take our visual communication to a standard that matched the CEO’s ambitions for the brand.
We’re obsessive about the design of our products, and Satellite helped us bring that same rigour to our initial physical retail expansion.
Gregg Hurley Senior Director, Global Real Estate Development

Bring the brief.

Thirty minutes. We’ll tell you what we’d do with it, and what it would take to get it greenlit.

Book a 30-minute intro

The founder

04

James Montgomery, founder of Satellite Design Studio

About the founder

6 years on the client side.
500+ doors across 18 countries.

You’re getting a partner who has sat in your chair. I commissioned the agencies and defended the budget upward, through every gate, quote and committee.

I’m an Industrial Design and Retail Brand Experience consultant, originally from Scotland. I led a design team in Lululemon’s Global Retail Design Innovations department from 2017 to 2023.

I founded Satellite after watching the same gap open from the inside every time. Great renders, no path through the building.

I’ve been the internal dreamer and the corporate defender. Satellite designs for both rooms. The one the customer walks into, and the one the concept has to survive.

Connect on LinkedIn

The engagement

05

One engagement, three phases.

01

Call

Book a 30-minute call. Bring the brief, and we’ll tell you what we’d do with it.

30 minutes

02

Create

We get an original concept in front of leadership, fast. Argued so the bold choice reads as the safe one.

First concepts in days

03

Win

Your stores convert. Your brand leads the category. Your team takes the credit.

Fabrication hand-off in under 3 months

  1. Beauty as the catalyst for a new acquisition channel.

  2. Emotion as the engine of conversion.

  3. Store design as the strategy that puts your brand in a category with no competition.

  4. We get you a concept.

  5. And we get it greenlit.

IMAGE PLACEHOLDER. Design intent documentation spread, technical drawings, material callouts, annotated details. Should signal rigour. This is what “defensible” looks like on paper.
We had to bring powerful design directions to the table for the new Senior Leadership. Within days we had a dozen incredible concepts, and our internal teams were inspired and ideating again after a period of low morale.
VP, Retail, Global Brand w/ $1B+ Revenue

What lands in your inbox

  • Renderings
  • Animations
  • Customer journey mapping
  • Graphic treatments
  • Material options
  • Vendor introductions

See the thinking first.

Most engagements start with a short strategic sprint, an audit or a direction sprint. You get something usable either way.

Book a 30-minute intro

Questions

06

Questions we hear a lot.

We work with your internal team, not around it. They are buried in the day-to-day. Skill gaps take months to hire for. An outside perspective stops a team talking to itself. We are not here to replace anyone.

We do our best work with vertical retail brands. You own the product and the stores, so the space is a brand asset. Apparel, footwear, home and lifestyle. Multi-brand or franchise? Say so on the call for a straight answer.

We design. We don’t build.

We keep a network of trusted fabricators and suggest the ones best for the design intent and site location(s).

Design-build consultants favour their own margins. We also put the concept first.

Your team runs the build, while we stay in the loop as the design’s author and defender, present at prototype, first article and install.

A retail concept built from your brand values, plus everything needed to sell it internally. Renderings, animations, customer journey mapping, graphic treatments, material options, vendor introductions.

Whatever gaps need filled.

We move as quick as needed.

On a recent engagement we went from brief to fabrication hand-off in under three months.

We’ve sprinted entire concepts in days to hit last-minute CEO presentations.

And with some clients, we provide on-going design support over years.

A 30-minute intro, then one working session with your team.

After that we design and you approve.

You keep running the roadmap.

Engagements are scoped to the mandate.

We are not the cheapest option, and we are not trying to be.

Most start with a short strategic sprint, an audit or a direction sprint, so you see the thinking before committing to a full concept.

The intro call is where we work out what fits.

We usually scope one short engagement first. An audit, or a direction sprint. You see how we work before committing to a full concept. You get something usable either way. Nobody benefits from us staying longer than we’re useful.

Ready when you are. Book a 30-minute intro.

Want the cheapest set of drawings?

A design-build one-stop shop?

A vendor who executes without questioning the brief?

We’re not your team.

We work best with brands that treat stores as a brand asset worthy of impact, and with people who want to make an impact in the brands they work for.

A satellite needs two forces to hold orbit. The push outward, and the pull of gravity.

Bold retail concepts are the same. All push is a beautiful deck that never gets built. All pull is a store that looks like everyone else’s. We keep the two in balance.

It also describes how we work. In your orbit, not on your org chart.

As an innovation team working on multi-year horizons, much of our work sits under NDA. No brand wants its next store format visible before it opens. We stay invisible while your team takes the credit.

On a call we’ll walk you through work which we have permission to show, but not publish.

The Satellite design team

In-house retail corporate veterans and senior design talent spanning Industrial Design, 3D Visualisation, Environmental Graphics and Behavioural Science.

We know what creates impact.
We know what drives revenue.
And we know how to win.

Bring us your mandate.

Book a 30-minute intro

A founder-led discovery call.
6 years in-house experience spanning 500+ doors in 18 countries.
He understands your roadblocks.

And if we’re not the right fit, we’ll say so on the call.

Not ready to pick a slot? Email Hello@SatelliteDesign.Studio