Retail Design & Brand Experience Studio
Satellite is a creative consultancy with a plug-and-play senior design team.
Built for VPs leading vertical retail brands.
We design category-defining concepts, and the business case that gets them greenlit. Your store opens on time and converts from day one.
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A mandate. A deadline. A team already at capacity.
Concept
You brief the boldest concept you feasibly can.
Already safer than you’d like.
Approvals
Then it’s whittled down by a hundred decisions, each one de-risking it a little more.
Development
The fabricator’s machines become the real creative director.
Open
What opens is generic, because generic felt safe.
But generic doesn’t convert.
Generic marks your brand as a follower.
Review
And your team is cited as the cause.
“The CEO wants something beautiful. Fast.”
“Let’s do what worked before.”
“We’ll simplify it for rollout.”
“The fabricator says they can’t make this work.”
Bold work converts.
But, Safe work gets approved.
A committee can’t approve beauty or emotion.
There’s no metric for either.
So we build concepts where every design decision
is its own business case.
Gregg Hurley Senior Director, Global Real Estate Development A recent engagement
With Satellite, we went from brief to fabrication in under 3 months. When the debut store opened, our CBO called it the best in our 100+ door fleet.
Sandra Restrepo Senior Director, The Shade Store Bring the brief.
Thirty minutes. We’ll tell you what we’d do with it, and what it would take to get it greenlit.
Book a 30-minute intro
About the founder
You’re getting a partner who has sat in your chair. I commissioned the agencies and defended the budget upward, through every gate, quote and committee.
I’m an Industrial Design and Retail Brand Experience consultant, originally from Scotland. I led a design team in Lululemon’s Global Retail Design Innovations department from 2017 to 2023.
I founded Satellite after watching the same gap open from the inside every time. Great renders, no path through the building.
I’ve been the internal dreamer and the corporate defender. Satellite designs for both rooms. The one the customer walks into, and the one the concept has to survive.
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01
Book a 30-minute call. Bring the brief, and we’ll tell you what we’d do with it.
02
We get an original concept in front of leadership, fast. Argued so the bold choice reads as the safe one.
03
Your stores convert. Your brand leads the category. Your team takes the credit.
Beauty as the catalyst for a new acquisition channel.
Emotion as the engine of conversion.
Store design as the strategy that puts your brand in a category with no competition.
We get you a concept.
And we get it greenlit.
We had to bring powerful design directions to the table for the new Senior Leadership. Within days we had a dozen incredible concepts, and our internal teams were inspired and ideating again after a period of low morale.
We work with your internal team, not around it. They are buried in the day-to-day. Skill gaps take months to hire for. An outside perspective stops a team talking to itself. We are not here to replace anyone.
We do our best work with vertical retail brands. You own the product and the stores, so the space is a brand asset. Apparel, footwear, home and lifestyle. Multi-brand or franchise? Say so on the call for a straight answer.
We design. We don’t build.
We keep a network of trusted fabricators and suggest the ones best for the design intent and site location(s).
Design-build consultants favour their own margins. We also put the concept first.
Your team runs the build, while we stay in the loop as the design’s author and defender, present at prototype, first article and install.
A retail concept built from your brand values, plus everything needed to sell it internally. Renderings, animations, customer journey mapping, graphic treatments, material options, vendor introductions.
Whatever gaps need filled.
We move as quick as needed.
On a recent engagement we went from brief to fabrication hand-off in under three months.
We’ve sprinted entire concepts in days to hit last-minute CEO presentations.
And with some clients, we provide on-going design support over years.
Engagements are scoped to the mandate.
Most start with a short strategic sprint, an audit or a direction sprint, so you see the thinking before committing to a full concept.
The intro call is where we work out what fits.
We usually scope one short engagement first. An audit, or a direction sprint. You see how we work before committing to a full concept. You get something usable either way. Nobody benefits from us staying longer than we’re useful.
Ready when you are. Book a 30-minute intro.
Want the cheapest set of drawings?
A design-build one-stop shop?
A vendor who executes without questioning the brief?
We’re not your team.
We work best with brands that treat stores as a brand asset worthy of impact, and with people who want to make an impact in the brands they work for.
A satellite needs two forces to hold orbit. The push outward, and the pull of gravity.
Bold retail concepts are the same. All push is a beautiful deck that never gets built. All pull is a store that looks like everyone else’s. We keep the two in balance.
It also describes how we work. In your orbit, not on your org chart.
As an innovation team working on multi-year horizons, much of our work sits under NDA. No brand wants its next store format visible before it opens. We stay invisible while your team takes the credit.
On a call we’ll walk you through work which we have permission to show, but not publish.
In-house retail corporate veterans and senior design talent spanning Industrial Design, 3D Visualisation, Environmental Graphics and Behavioural Science.
We know what creates impact.
We know what drives revenue.
And we know how to win.
A founder-led discovery call.
6 years in-house experience spanning 500+ doors in 18 countries.
He understands your roadblocks.
Not ready to pick a slot? Email Hello@SatelliteDesign.Studio